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Conversion Setup Simplified with Step-by-Step Flow

June 19, 2025

Screenshot of the Google Ads Conversions setup page, featuring a step-by-step flow with labeled sections for conversion setup, tag settings, conversion labels, and Google click ID; red text highlights “Final Step!,” “UPDATED!,” and “NEW UI.”.

After redesigning the Conversion Goals overview earlier this year, Google is now testing a revamped step-by-step flow for creating conversion actions.

Spotted by Saquib Syed, the new flow includes:

A guided setup titled “Simpler conversion measurement setup”

Screenshot of the Google Ads Conversions page featuring a highlighted "Get started" button and a new step-by-step flow for conversion setup, with clearly labeled steps to guide users through creating a conversion action.

Clear selection of what you want to measure (leads, purchases, etc.)

A webpage titled "Step - 2" guides users through a Step-by-Step Flow in Google Ads Conversion Setup, displaying measurement options with descriptions and radio buttons. "Save and continue" and "Back" buttons appear at the bottom.

Option to create a codeless or manual event

A Google interface screen for conversion setup displays options to create a new event—either codeless or manual—in a step-by-step flow. “Use event” and “Cancel” buttons are shown at the bottom.

A clean layout for manual setup with GTAG, GTM, email instructions, and more

Screenshot of the Google Ads Conversions setup page, featuring a step-by-step flow with labeled sections for conversion setup, tag settings, conversion labels, and Google click ID; red text highlights “Final Step!,” “UPDATED!,” and “NEW UI.”.