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Simplified Subtype Menu for YouTube Campaigns

January 15, 2025

Explore the simplified Google Ads menu layout designed for selecting video campaign subtypes. Options for YouTube campaigns include Efficient reach, Non-skippable reach, Target frequency, Ad sequence, and Audio reach, each with descriptions and a "Learn more" link.

Thomas Eccel shared interesting news about the video campaign subtype menu in Google Ads has been updated for a more organized look.

Here’s what it looked like before the change:

Screenshot of a Google Ads campaign subtype selection page showcasing the Subtype Menu. It lists options for YouTube Campaigns, including Video views, Efficient reach, Target frequency, Non-skippable in-stream, Drive conversions, Ad sequence, Audio, and YouTube subscriptions and engagements.

Now, the subtypes (Video Reach, Ad Sequence, and Audio Reach) are displayed in three boxes, enhancing visual clarity.

Explore the simplified Google Ads menu layout designed for selecting video campaign subtypes. Options for YouTube campaigns include Efficient reach, Non-skippable reach, Target frequency, Ad sequence, and Audio reach, each with descriptions and a"Learn more" link.