GML 2025: Commerce Media Suite Connects Retailers’ First-Party Data With Google Ads
Google is launching Commerce Media Suite, a new solution that allows retailers to monetize their first-party…
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PPC News: May 2025
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Explore PPC news published in May 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
GML 2025: Web to App Connect Expands App Growth
Google is expanding Web to App Connect, making it easier for advertisers to drive app installs across Search,…
GML 2025: Creator Partnerships Hub Helps Brands Collaborate With YouTube Creators
Originally spotted in March 2025, the Creator Partnerships Hub is Google’s new tool for connecting brands with…
GML 2025: YouTube Becomes More Shoppable With New Ad Features
YouTube is introducing new shopping features to create a more seamless experience from discovery to purchase. On…
GML 2025: Attributed Branded Searches Coming to Google Ads
Google is introducing attributed branded searches in Google Ads, a new insight designed to help advertisers…
GML 2025: New Attribution Path Reporting in GA4
Google Analytics 4 is getting a new attribution path report that helps advertisers understand how different…
GML 2025: New Prospecting Controls for Customer Acquisition Campaigns
Google is rolling out new controls to help advertisers better target and optimize for prospecting. Within the…
GML 2025: Google Tests Video Ads in Search and Shopping Results
Google is testing video ads directly in Search, Image Search and Shopping results to support discovery-focused…
GML 2025: Demand Gen Improved With 60+ Enhancements
Google shared that Demand Gen campaigns received over 60 improvements in the past year. These include…
GML 2025: AI Max for Search Campaigns Brings Keywordless Targeting and New Reporting
During GML 2025, Google highlighted AI Max for Search campaigns, officially introduced earlier this month, i as…