At Microsoft Advertising Accelerate, Microsoft introduced AI-driven solutions to transform its services, including its advertising platform.
New Ad Innovations for Better Results
- Showroom Ads: An immersive, interactive product exploration experience, launching in April with select clients.
- Dynamic Filters: Streamlining product discovery based on user preferences, piloting in English in March.
- Dynamic Ad Generation: Query signals are used for AI-powered ad personalization that improves click-through rates by 20%.
Expanding Reach & Performance
- App Campaigns: Extending ad reach across King and Microsoft Casual Games, plus the Windows Start Menu.
- Ads Studio: An AI-powered tool to find, create, manage, and optimize creative assets. This was previously known as Asset Library.
- Copilot API: Enabling automated asset generation across platforms.
As AI continues to transform advertising, we are committed to driving innovation that enhances customer connections, increases efficiency, and delivers tangible results.
Read the official article here: Transforming the future of audience engagement