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Microsoft Introduces “Why You’re Seeing This Ad?”

March 8, 2025
A search engine results page displays an ad for "oneflare.com.au - pest-control," and a pop-up featuring Microsoft’s "Why this ad" explains targeting based on search history and past site visits. Details about the Australian advertiser, Airtasker, are provided.

Khushal Bherwani noticed that Microsoft has launched “Why you’re seeing this ad” section in Bing’s search results.

It offers the following information:

  • The reasons why this ad is shown to you
  • Advertiser details
  • Advertiser verification
A search engine results page displays an ad for"oneflare.com.au - pest-control," and a pop-up featuring Microsoft’s"Why this ad" explains targeting based on search history and past site visits. Details about the Australian advertiser, Airtasker, are provided.

Hana Kobzová was able to replicate this, with an additional an option to enable or disable ads from a specific advertiser.

Screenshot of a Microsoft Bing search ad settings pop-up detailing ad targeting practices, such as user search history and profile activity. A toggle allows users to see ads from cultbeauty.com, highlighting Microsoft's commitment to ad transparency.
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