Google Ads Nudges YouTube Into Demand Gen
It’s happening, says Joey Bidner! Google Ads is moving closer to fully integrating Video action campaigns into…
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PPC News: February 2025
81 posts
Explore PPC news published in February 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Identity Check Now Required for Google Ads Account Support
Adriaan Dekker and Arpan Banerjee discovered that Google Ads now requires identity verification before you can…
Google Ads Cracks Down on Poor Navigation Experience
Google announced that it has refined its ad quality systems to improve landing page navigation, ensuring users…
Codeless Tracking in Google Ads Live
Last week, we talked about Codeless Tracking coming to Google Ads. Now, Anna Simpson shared a look at how it…
Ad Creation Just Got Easier with Google’s AI Tool
Aleksejus Podpruginas shared that Google Ads is testing a beta image creator that scans your website and…
Google’s AI Background Tool Struggles with Accuracy
Michael Knudsen shared an unfortunate example of Google’s AI-powered background optimizer producing a poorly…
Microsoft Ads Expands Impression-Based Remarketing
Impression-based remarketing is now available globally, including in China, and can be managed in bulk via…
Bulk Location Targeting Now in Microsoft Ads
Microsoft Advertising now allows bulk location targeting for new Search campaigns, making setup faster and more…
Manage Native, Display & Video Ads Under One Campaign
Microsoft Advertising has launched Multi-Format Campaigns, making it easier to manage native, display, and video…
Microsoft Expands Impression Tracking to Display & Video Campaigns
Microsoft Advertising has expanded its impression tracker support beyond native ads to now include display and…