Impression-based remarketing is now available globally, including in China, and can be managed in bulk via Microsoft Ads Editor.
This unique feature helps advertisers engage users throughout the marketing funnel, from awareness to conversion.
Here is the official announcement:Â New Performance Max tools and other product updates for February.
Impression-Based Remarketing was launched in July 2024 and do not depend on third-party cookies and later in October, Microsoft shared additional details about this new remarketing type.