Microsoft Advertising has launched impression-based remarketing in pilot, enabling brands to target customers at various stages—from awareness to loyalty—by optimizing ad exposure across channels like search, display, and connected TV.
This allows advertisers to engage users with relevant messaging throughout the customer journey.
Learn more about impression-based remarketing here: Microsoft Launches Impression-Based Remarketing.
Read the official article here: Copilot enhancements and other updates for November
