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Google Upgrades Call Ads to Responsive Search Ads

February 11, 2025

Illustration of two people using smartphones connected through internet security and Wi-Fi symbols. Icons like a shield with a checkmark, document graphics, and a magnifying glass highlight Google Upgrades in ad formats such as Responsive Search Ads and Call Ads for enhanced online safety.

Google is phasing out standalone Call Ads in favor of Responsive Search Ads with call functionality as announced in October 2024.

Now, a new help page has been published, detailing the process and necessary steps for the transition.

Illustration of two people using smartphones connected through internet security and Wi-Fi symbols. Icons like a shield with a checkmark, document graphics, and a magnifying glass highlight Google Upgrades in ad formats such as Responsive Search Ads and Call Ads for enhanced online safety.

Key Changes:

Call ads must now include a landing page (final URL).
A business name is required at the campaign or account level.
New Call Ads creation will soon be disabled, and existing ones without a final URL won’t be migrated.

If you use call ads, transition to Responsive Search Ads to maintain performance.

Read the official help page here: Upgrade your call ads to responsive search ads.