Dario Zannoni spotted that Google is retiring “Call-Only Ads” in favor of Responsive Search Ads (RSAs) for enhanced ad versatility.
New “Call-Only Ads” creation will soon be unavailable, though no date is set.
Existing “Call-Only Ads” without a final URL won’t auto-upgrade, so advertisers should prepare to switch manually.
Marketers relying on “Call-Only Ads” should act now to keep campaigns running smoothly during the changeover.
