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Target CPV & Multi-Format Ads For Video View Campaigns

January 23, 2025

Screenshot of a Google Ads email about updates to video view campaigns. The email highlights new bidding options with target CPV and more formats, starting April 2025. It notes the phasing out of the maximum CPV bid strategy for new campaigns.

Rakshit Shetty shared that Google Ads has announced two major updates:

Multi-Format Ads: Video View campaigns will now include Shorts alongside In-stream and In-feed formats, boosting video visibility.
New Bidding Strategy: The Max CPV option is being discontinued for new campaigns, and replaced by Target CPV bidding.

Screenshot of a Google Ads email about updates to video view campaigns. The email highlights new bidding options with target CPV and more formats, starting April 2025. It notes the phasing out of the maximum CPV bid strategy for new campaigns.