Microsoft Advertising is pausing store foot traffic measurement due to insufficient data quality.
Store Visits powered by FourSquare will stop on December 31, and AdSquare-based footfall tracking has already been paused as of December 1.
Historical data will remain accessible, but reporting will no longer be updated.
Advertisers can explore alternatives like store sales and enhanced offline conversions for tracking performance.
Read the official update here: Household attribution on Invest and other updates for December.
