‘New Button’ Gains Even More Additional Features
We mentioned that the big ‘New’ button now includes new features, allowing you to create campaigns,…
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PPC News: December 2024
59 posts
Explore PPC news published in December 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Brand Attributes Spotted in Google Ads
Gagan Ghotra and Anthony Higman discovered new attributes appearing next to brand names in Google Ads. While…
Suggestions to Improve Ad Strength for PMAX Groups
Google Ads now shows disclaimers for Asset Groups in Performance Max campaigns, suggesting improvements like…
Consent Compliance Required for Microsoft’s UET
Microsoft Advertising now requires user consent signals for clients in the EEA, UK, and Switzerland to comply…
Store Foot Traffic Measurement on Hold for Microsoft Ads
Microsoft Advertising is pausing store foot traffic measurement due to insufficient data quality. Store Visits…
Expand Reach and Save Time with Enhanced Google Import Tools
Microsoft Advertising introduces new and improved Google Import tools to help advertisers save time and expand…
Track Conversions Across Devices with Household Attribution
Microsoft Invest now enables advertisers to track conversions across devices within a household. By linking…
Google Tests Expandable Sitelinks in Search
Google is testing a new expandable layout for sitelinks in Search, spotted by Punit on Blue Sky. In this…
Payment Method Controls in Google Merchant Center
Emmanuel Flossie spotted that Google Merchant Center has introduced a feature allowing businesses to specify…
First Order Discount Available in Google Merchant Center
Chelsea Harding observed that Google Merchant Center now allows businesses to set up first-order discounts as…