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First Order Discount Available in Google Merchant Center

A form interface displaying options for setting a shopper incentive with a 15% First Order Discount. It includes checkboxes for applying discounts and limit settings. A dropdown menu offers promotion conditions like "Google Merchant Center" and "Subscribe & Save.

Chelsea Harding observed that Google Merchant Center now allows businesses to set up first-order discounts as promotions for Shopping Ads. This feature is perfect for driving new customers, especially during non-sale periods.

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