‘Leads From Messages’ Conversion Action

Last updated on December 31, 2024

Screenshot of a webpage displaying a list of conversion goals, including "Purchases" and "Leads from messages" as default account objectives. Each goal, like "Website" and "Google hosted," is linked to specific conversion actions with "1 action" for each, facilitating efficient message-driven lead tracking.

Google can now track messages sent via the Message asset (also known as the WhatsApp extension). A new conversion goal “Leads from messages” is automatically created after the first conversion is recorded.

A screenshot of a conversion goals list aimed at boosting sales. It features "Purchases" from "Website" with 1 action, and "Leads from messages," a beta Conversion Action hosted by Google, each highlighted in red.

This news was shared by Arpan Banerjee and Adriaan Dekker.

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‘Leads From Messages’ Conversion Action

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