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Call-to-Action Feature Introduced in WhatsApp Extension

Screenshot of an ad creation interface showing options for adding a message. It includes fields for WhatsApp number and starter message, and a section for selecting a call-to-action, underlined with a red box.

WhatsApp Extension (Message Assets) now includes a new feature, spotted by Arpan Banerjee: a Call-to-Action section.

Advertisers can select a CTA from a list and add a personalized description for more tailored messaging.

Screenshot of an ad creation interface showing options for adding a message. It includes fields for WhatsApp number and starter message, and a section for selecting a call-to-action, underlined with a red box.

This news was shared by Adriaan Dekker.

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