Google Ads is expanding its Financial Services Verification requirements to 13 additional EEA countries. Applications via G2 will open on August 11, 2026, with enforcement starting from September 15, 2026.
Advertisers in sectors such as banking, loans, investments, trading, and insurance will need to complete verification to continue running their ads. If an account is flagged by Google, verification must be completed before the deadline.
The previous expansion was announced in June so it seems this topic is very important for Google.
This update was flagged by Adriaan Dekker.