As the advertising landscape evolves with increased privacy regulations, publishers face significant challenges, notably the decline of third-party cookies, which could result in up to a 52% drop in revenue.
To mitigate these risks, publishers should adopt strategies that leverage Publisher Provided IDs (PPIDs) and universal IDs for targeted advertising.
Microsoft Advertising provides essential tools, including support for the Privacy Sandbox and Microsoft Curate, to enhance monetization while maintaining user privacy.
Embracing these innovative solutions is vital for publishers to preserve the value of their audiences in this new environment.
Read the full article here: Evolving publisher identity strategies for the modern web
