In an insightful article published on March 5, 2024, Microsoft delves into the evolving concept of identity in the realm of digital advertising, highlighting the industry’s shift away from third-party cookies towards prioritizing user privacy.
Microsoft’s approach, emphasizing the empowerment of individuals and organizations alike, aims to forge a web environment beneficial for consumers, advertisers, and publishers.
Read the official article here: In a new age of identity, building a web that works for everyone.
