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“Featured Options” Search Ad Format Spotted

August 8, 2024

Screenshot of a Google search results page for "Chicago events" on a mobile device with dark mode enabled. The top search bar shows filters like "This month" and "This weekend." The first sponsored result, highlighted in the new Search Ad Format, is labeled "Featured Options" circled in red.

A new “Featured options” ad format has been spotted by Vijay Chauhan, says Barry Schwartz, displaying event-related listings in a card layout.

Screenshot of a Google search results page for "Chicago events" on a mobile device with dark mode enabled. The top search bar shows filters like "This month" and "This weekend." The first sponsored result, highlighted in the new Search Ad Format, is labeled "Featured Options" circled in red.