UET Tag Insights in Microsoft Advertising
Microsoft Advertising added a new section for UET Tags called Insights which provides basic website analytics.…
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PPC News: April 2024
65 posts
Explore PPC news published in April 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Visibility of Campaign Assets within RSA Editing
In May 2023, Google introduced campaign assets for responsive search ads, allowing advertisers to add headlines…
Filtering Options on the Main Results Page for Product Searches
Hana Kobzová observed that in U.S. search results, Google now automatically displays filtering options on the…
Preparing for Third-Party Cookie Deprecation
Google has released an official article detailing preparations for third-party cookie deprecation, outlining…
AI Generated Summary in the Overview
A new summary section, which is AI-generated and in beta, has been added to the Overview. It compares…
Generative AI for Demand Gen in English
As of April 16, generative image tools have been introduced for Demand Gen campaigns globally in English, with…
Rollout of Data Manager
The Data Manager feature in the Google Ads online interface was announced in October 2023 and is now being…
Copilot Integrated into Microsoft Advertising Editor
Copilot was first announced for Microsoft Advertising in September 2023. By March 2024, it had been integrated…
Search Ads Now Displaying Up to 4 Headlines
Hana Kobzová observed a search ad in Google’s mobile results featuring four headlines within a single ad.…
Simplified Access to Demand Gen Ad Group Settings
Thomas Eccel noticed an enhancement in the Google Ads online interface for managing Demand Gen campaigns. Google…