In May 2023, Google introduced campaign assets for responsive search ads, allowing advertisers to add headlines and descriptions at the campaign level, with options for pinning and time scheduling also available.
Now, when advertisers edit a search ad, Google displays these campaign assets alongside the headline and description sections. This update enhances transparency by informing advertisers about additional assets that can be applied to the ad.
This news was spotted by Hana Kobzová.
The always updated Google Ads training enables you to optimise and scale accounts with done-for-you templates, so you don’t devote your life to the machine. Join over 4,000 PPC pros who are getting more consistent results.