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Visibility of Campaign Assets within RSA Editing

A screenshot of a digital marketing platform interface showcases RSA Editing features. It displays editable sections for creating three campaign-level headlines on the left and a campaign-level description on the right, with character counts visible for each entry, enhancing campaign assets visibility.

In May 2023, Google introduced campaign assets for responsive search ads, allowing advertisers to add headlines and descriptions at the campaign level, with options for pinning and time scheduling also available.

Now, when advertisers edit a search ad, Google displays these campaign assets alongside the headline and description sections. This update enhances transparency by informing advertisers about additional assets that can be applied to the ad.

This news was spotted by Hana Kobzová.

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