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UET Tag Insights in Microsoft Advertising


Microsoft Advertising added a new section for UET Tags called Insights which provides basic website analytics.

First, the Insights have to be enabled. This feature can be enabled for a specific UET tag or for all tags under the Manager Account.


The information available is such as total session count, average active time spent on the website, quick backs (bounces), the most popular pages, country and device visitor use to browse the website.

This section is currently in beta and was discovered by Hana Kobzová.

UPDATE: This feature has been already officially introduced in May 2023.

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