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Enhanced Conversions in Microsoft Advertising


Enhanced Conversions for Microsoft Advertising were announced in February. Now, they were spotted live by Hana Kobzová in the Microsoft Advertising online interface when setting up conversion tracking.

Microsoft recommends enabling and implementing this feature, but there is also an option to disable it if needed.

Enhanced conversions are configured at the conversion level, similar to the previous setup in Google Ads before the recent shift to account-level settings.

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