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Disclosure for Synthetic Content

Screenshot of a policy notice on synthetic content in ads, highlighting digitally altered or falsely depicted people/events. A prominent disclosure is required to inform users. Includes a warning icon and a link to learn more.

A new section titled “Synthetic content” appears when creating or editing an ad in Google Ads.

From now on, ads must be marked if they include if they contain synthetic content that’s been digitally altered or generated and inauthentically depicts real or realistic-looking people or event, to add a prominent disclosure to the ad to inform users

This news was shared by Daniel Nørgaard and Adriaan Dekker.

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