Update To The Personalized Ads Policy In The U.S. And Canada
In February 2024, Google has updated its Personalized ads policy, introducing stricter rules on personalized…
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PPC News: February 2024
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Explore PPC news published in February 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Broadening Account-Level Ad Exclusions to Search Partner Network
Starting March 2024, account level placement exclusions will now also apply to the Search partner network. This…
The Role Of First-Party Data In AI-Powered Campaigns
Google released a series of videos called AI Explored dedicated to artificial intelligence as part of Think with…
Policy Update On Teeth Whitening Products in the UK
Google has revised its policy regarding the advertisement of teeth whitening products in the United Kingdom. The…
Google Ads Report In GA4
Thomas Eccel discovered a new report in Google Analytics 4 exclusively focused on Google Ads. While a similar…
Consent Mode v2 Compliance For Offline Conversion Imports
Beginning March 6th, all new offline conversion imports must incorporate two additional columns to comply with…
Loyalty Program Setup in Google Merchant Center
Vivek Gupta discovered that Google has added a new “Loyalty program setup” tab to Google Merchant…
Seasonal Guide For Home & Garden Industry
Microsoft Advertising has published a guide on effective advertising strategies for the home and garden…
Color Mystery of the ‘Limited by Budget’ Label
Thomas Eccel observed the “Limited by budget” label displaying in both red and orange colors at the…
Certain Placements Will Become Non-Excludable in Microsoft Advertising’s PMAX
Starting March 1, 2024, the ability to exclude the following placements from Performance Max campaigns in…