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Policy Update On Teeth Whitening Products in the UK

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Google has revised its policy regarding the advertisement of teeth whitening products in the United Kingdom.

The update allows for the promotion and sale of teeth whitening products containing up to 6% hydrogen peroxide or equivalent chemicals that release hydrogen peroxide, marking a significant shift from the previous cap of 0.1%.

This policy change is applicable to both Shopping Ads and Free Listings.

Read the official announcement: Policy update: Teeth whitening products,

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