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Update To The Personalized Ads Policy In The U.S. And Canada


In February 2024, Google has updated its Personalized ads policy, introducing stricter rules on personalized advertising for consumer financial products and services in the United States and Canada.

The update broadens the “Credit in personalized ads” policy to include “Consumer finance in personalized ads,” prohibiting targeting based on sensitive categories like gender, age, parental status, marital status, or ZIP code. This change aims to promote privacy and fairness in financial product advertising.

Read the official announcement: Update to the Personalized ads policy.

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