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New Notification Encourages Full-Asset Group Use In PMAX

Screenshot of a PMAX digital advertising platform displaying asset group requirements. A green box highlights the need for 1 landscape image, 1 square image, 1 logo, 3 headlines, 1 long headline, 2 descriptions, and a final URL. Includes an "Edit" button for Full-Asset Group customization.

Thomas Eccel discovered a new notification bar within feed-only asset groups, which suggests the addition of new assets to the group.

This move is part of Google’s strategy to encourage advertisers to utilize full-asset groups in Performance Max campaigns.

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