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Mixing Creative Types With Product Feeds in Demand Gen

Screenshot of a Google Ads interface in German showcasing various creative types. Options include "Bild- und Produktanzeige," "Video- und Produktanzeige," and "Produktanzeige (nur Produkte)." The highlighted "Anzeige 1" suggests optimizing demand gen strategies using effective product feeds.

Florian Ibe discovered that it is possible to combine different creative types in Demand Gen, a feature previously unavailable. These new combinations include:

  • Image and product ads
  • Video and product ads

Prior to this update, mixing different creative types was not an option if a product feed was linked to the campaign.

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