Microsoft Advertising Announces Upcoming Changes to Hotel Centre Subaccounts
Microsoft Advertising published an official announcement related to Hotel campaigns. Starting 6 February 2024,…
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PPC News: January 2024
42 posts
Explore PPC news published in January 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Auction Insights For PMAX Upgraded
Thomas Eccel observed recent changes in Auction Insights for Performance Max campaigns. It shows additional…
Ad Groups Using Obsolete Similar Segments May Have Been Paused by Google
Arpan Banerjee uncovered a new notification message showing in his Google Ads account. It is related to Similar…
End Date Required For Experiments
When configuring an experiment, it is now mandatory to specify either an end date or a duration in days. It is…
Google Ads Business Data Sharing Setting
Google has published a new article on business data sharing settings. This feature allows you to manage the…
Notification for Removing Auto-Generated Assets
Chris Borg discovered a new notification in the online interface where Google informs advertisers of the ability…
Update to Inappropriate content policy
In February 2024, Google will update its Inappropriate Content Policy to define ‘Sensitive Events‘…
Call-to-Action Button on YouTube
Thomas Eccel noticed an ad on YouTube on desktop, which features a call-to-action button. Although this button…
Location Report For Smart Campaigns
Smart campaigns in Google Ads have a new feature. The “Location Report” tab is now available,…
Explanations For Conversion Value And Cost
New insights were spotted in Performance Max campaigns. Patrick Gehn discovered explanations for the changes in…