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No Learning Period After Adjusting Targets

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Kamal Allazov has noticed an update on the help page How to make target adjustments with Search Smart Bidding.

According to the latest information, Google Ads will no longer push campaigns into the learning period following changes to target CPA/ROAS. For more details, read here:

Frequent or large target changes won’t negatively impact the performance of your bid strategy, and you don’t need to worry about a strategy resetting what it’s already learned about your account after changing your target. Smart Bidding is always learning from new data in the auction or your account, and can perform well with rapid target changes. However, it’s important to note that a major change in targets can have a similarly sized impact on spend or volume.

How to make target adjustments with Search Smart Bidding
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