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The Latest Changes for Youtube on TV

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Google announced various changes for Youtube on TV.

It is testing a new approach to ads on YouTube for TV devices: fewer ads but with longer durations, reminiscent of conventional commercial breaks on linear TV.

YouTube is also refining the ad timer on TV to provide viewers with a clearer indication of the time left in the ad break.

Additionally, Rene Ritchie, YouTube Liaison, shared that simplified ad controls will be rolling out in November:

  • Turn ads on or off (you get pre/post skippable/non-skippable decided by the system)
  • If ads are on, you can also turn midrolls on (no changes to midrolls, except…)
  • Midrolls can still be manual or automatic — or (NEW!) mix of both
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