AI Max Text Customization Adds Asset Previews Before Opt-In
Google has introduced text customization asset previews for Search campaigns using AI Max. Advertisers can…
Google Documents Commerce Audience Sharing for Retail Media
Google Ads has introduced a new feature called commerce audience sharing that allows retailers and marketplaces…
Google Ads Experiments Get AI-Powered Insights
Google Ads now includes an AI-generated summary panel in experiment reporting. This new feature, highlighted in…
Overview Page Enhanced by Video Impressions and Performance by Stage
A recent update to the Google Ads Overview page now includes video impressions in conversion paths, helping…
Google Allows 0% Alcohol Ads in India, Indonesia and Egypt
Google’s updated alcohol advertising policy now permits 0% alcohol beverages to be advertised in India,…
Google Warns Fast Changing Products May Be Disapproved
Google has updated its guidance on Merchant Center automations for frequently changing product information. The…
Demand Gen’s New VTC Counting Method Unveiled
Google Ads has introduced a novel approach to counting view-through conversions (VTC) for Display ads in Demand…
Conversion Lift Opens to Search and PMax With 1,000-Conversion Minimum
Google has updated its help page for setting up Conversion Lift based on users, allowing self-serve access for…
Google Tests “Direct Offer” Asset in Google Ads
Google is testing a new Direct offer asset in Google Ads. It shows up in the Assets interface with a beta label,…
Merchant Center UCP Integration Hub Rolls Out in the US First
The Merchant Center UCP integration hub is now gradually rolling out in the United States, offering merchants…