Headline Character Limit Increased For Video Ads

March 17, 2024

Screenshot showing a video ad setup interface. On the left, fields for call-to-action text and final URL are filled, with an increased headline character limit. On the right, a phone screen displays a video ad with a character and text, illustrating how it will appear on YouTube.

Google appears to be preparing to increase the character limit for video ad headlines. The current 15-character limit is set to be expanded to:

30 characters for non-skippable in-stream ads

100 characters for in-feed video ads

This image displays an online form for crafting a video ad campaign, featuring fields like thumbnail, headline, descriptions, and ad name. On the right, it showcases a mobile ad with a cartoon character and "Top Rated Birth Injury Attorneys" text—perfectly optimized for SEO keywords.

The ad editing/creation interface shows the new character limits, but the system still enforces the original 15-character limit; entering more than this results in an error.

This update was shared by Anthony Higman.