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New Campaign Type for YouTube

Screenshot of an online ad group creation page on YouTube, illustrating options for ad group types. The "Mixed formats" option, perfect for a new campaign with non-skippable and skippable in-stream ads, is highlighted with a red box.

John Moran captured a new type of ad set Mixed formats (Mixed formats) within video campaigns. This type of campaign can combine skippable and non-skippable in-stream ads. It is currently in alpha testing.

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