Advertisers have reported spotting a new option labeled “Ads with pay-per-lead goals terms” in their Google Ads accounts. This option outlines terms requiring compliance with Google’s provider requirements, permissions for monitoring calls and messages, and responsibility for service quality and disputes.
This development is part of the move to integrate Local Services Ads into Google Ads, as previously covered in Google Shares LSA Guides for Performance Max.
This update was spotted by Natasha Kaurra.