Google has recently announced that Local Services Ads (LSAs) are coming to Google Ads as part of Performance Max with a pay-per-lead strategy.
In line with this announcement, Google has published three new help pages that provide detailed guidance on this feature.
For more information, advertisers can access the new help pages here:
- About campaign settings for Performance Max campaigns with pay-per-lead goals
- About targeting for pay-per-lead goals for Performance Max
- Best practices for pay-per-lead goals for Performance Max campaigns
These new help pages were uncovered by Hana Kobzová.