YouTube is testing AI powered chatbots within video ads, allowing users to ask questions about the advertised brand directly from the ad.
The new format displays predefined AI prompts below the video ad. When users select a question, a chatbot opens with information about the advertiser’s products or services. In the example spotted, users can ask about Guardio’s online protection services, including how they work and whether they are free.
The chatbot also links to Google’s Business Agent policy, suggesting a connection to its conversational shopping features.
This update was spotted by Anthony Higman.
