A new Search terms and ad combinations report has been spotted in Google Ads. This includes detailed visibility into search terms, ad headlines, landing pages, match sources, and asset origins for AI Max for Search campaigns.
This update offers advertisers insights into which search terms triggered ads and pairs this with information about the ad copy shown, and the landing pages users were directed to. The report also identifies whether traffic originated from AI Max expanded matches or advertiser-provided sources.
For practitioners, this means a new method to identify mismatches between search intent and ad messaging, providing opportunities for optimization.
This update was shared by Natasha Kaurra.