Google Ads has introduced several updates focused on enhancing data strategy within Demand Gen campaigns:
- Advertisers can now leverage the Data Strength Uplift metric to gauge conversion improvements driven by their data setup.
- The Data Manager feature is expanding its capabilities to include Display & Video 360 and Google Analytics. This expansion allows advertisers to manage first-party data more effectively, unlocking enhanced measurement and bidding potential.
- Enhanced conversions will become available in DV360 and Google Analytics, promising improved measurement accuracy. Notably, insurance platform The Zebra reported a 16% increase in conversion volume using these data strategies.
Read the official announcement here: Build your data strength with October’s Demand Gen drop.
