Microsoft Advertising has announced a HubSpot integration designed to connect advertising activity with CRM data and enable closed loop marketing. Advertisers can track, measure, optimize, and report on Microsoft Advertising activity within HubSpot.
The integration offers several possibilities for HubSpot users:
- Connect multiple Microsoft Advertising accounts and automatically track ad clicks and conversions
- Add Microsoft UET to HubSpot to track website activity and measure ads
- Turn HubSpot contact lists into Microsoft Advertising audiences and keep targeting aligned with lifecycle stages
- Exclude existing customers from campaigns to help save budget
- Automatically sync Microsoft Advertising leads into HubSpot for nurturing
- Assign lifecycle stages and values to leads and customers
- Trigger immediate follow ups such as sales assignments, welcome emails, and nurture sequences
- Analyze campaign performance in HubSpot and connect ads with contacts, opportunities, pipelines, and revenue
Microsoft also highlights access to its audiences across Bing, Copilot, Copilot Discover, MSN, Outlook, Microsoft Casual Games, and the broader Microsoft ecosystem.