Google is integrating with Amazon Multi-Channel Fulfillment (MCF) to Google Merchant Center to improve shipping speed displays for retailers.
This will allow merchant to show accurate delivery estimates, emphasizing three-day delivery options.
Key Features:
- Easy Participation: Retailers can complete a form in Seller Central to connect their site with Google Merchant Center.
- New Shipping Policy: Google Merchant Center will automatically fill in shipping details for MCF products.
- Proactive Alerts: Merchants will receive notifications about discrepancies and eligibility.
Benefits:
- Increased Clicks: Potential 1.5%-7.6% rise in clicks for three-day free shipping.
- Higher Conversions: Estimated 1.9%-7.2% increase in conversion rates.
This integration underscores Google’s commitment to empowering MCF retailers in e-commerce.
Here’s the official update: Amazon MCF integration announcement: Empowering retailers with enhanced shipping data.
