Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Store Ratings Requirements Updated: 100 Reviews, 3.5 Stars, 24 Months

A screenshot of three online product ads with blurred images and text, each showing store ratings of 4.7/5, 4.3/5, and 4.5/5, and “Shop now” links below.

Google has updated its store ratings overview for merchants, detailing specific eligibility requirements that include having around 100 eligible reviews. Advertisers must maintain a star rating of at least 3.5 stars out of 5 for these ratings to appear on paid text and Shopping ads.

The requirements specify that reviews must be from the past 24 months to ensure ratings reflect current service quality. Ratings are calculated separately per country, with reviews counting only within their origin country.

Read the official help page here: Google store ratings: An overview for Merchants.

This update was spotted by Hana Kobzová.

Share this article
0
Share
Shareable URL
Read next