Google is now testing a new “What customers love” section in Search ads on desktops, a feature previously spotted on mobile devices. This section provides AI-generated summaries of positive feedback from customer reviews, adding a layer of trustworthiness and informativeness to ads.
These summaries are clearly labeled with the indication “AI-generated from the store rating reviews,” which clarifies the data source and method of generation.
This update was shared by Sachin Patel and Barry Schwartz.