Google has made a comprehensive update to the Performance Max documentation in Google Ads, adding several new aspects such as search prioritization, campaign controls, and budget recommendations.
The revised documentation provides a clearer understanding of key elements like Search and Performance Max prioritization, detailing the interaction dynamics and priority with exact match keywords. Campaign controls now encompass brand exclusions, negative keywords, and keywordless targeting. Adjustments in the Budget Panel offer guidance on recommendation levels, while the Final URL expansion is better explained, emphasizing advertiser responsibility for accurate landing pages and generated assets.
This update was shared by Shauvik Kumar and Barry Schwartz.