Google Ads has announced upcoming changes to enhanced conversions, combining web and leads into a single on off setting.
Starting in April 2026, advertisers can send user provided data simultaneously via website tags, Data Manager, and API connections, improving tracking accuracy and bidding optimization.
By June 2026, the setup will be simplified further with one unified toggle, removing the need to choose a specific implementation method. Existing users will be migrated automatically, while new users can enable the feature at account or conversion level.
Learn more in the official help page: Updates to your enhanced conversions settings.
