YouTube is experimenting with a new ad format that changes how skipped ads behave. When users hit the skip button, a banner related to the ad now stays on the video until it is actively dismissed.
This card appears as an overlay, ensuring that the advertiser’s message remains visible even after the main ad is skipped.
Advertisers should note there is now an added opportunity for continued brand visibility even if viewers skip the main ad. This could impact engagement metrics, brand awareness and user experience as well.
This update was discovered by Anthony Higman.
