Google has published new help pages for Partner Match, a targeting solution that will let advertisers use third-party partner data to build custom audiences for YouTube campaigns. The feature has not launched yet, but the documentation outlines how it will work once released.
Partners upload hashed user data such as email, name, or ZIP code, which Google matches to signed-in accounts. Advertisers can then target these segments in Video Reach, Video Views, and Demand Gen (YouTube channel only) campaigns. It won’t support ad sequences or YouTube Select guaranteed buys.
Partner Match will be available globally, except in the UK, Switzerland, and EEA, though advertisers in those regions can still use it to target users outside those markets. To enable it, advertisers must authorize the partner, accept the Partner Match terms, and apply the generated lists in campaign setup.
Read the full article spotted by Hana Kobzová here: About Partner Match
