Google has announced a fresh batch of Demand Gen upgrades ahead of the holiday season. The product, already delivering 20%+ stronger conversions for advertisers this year, now introduces several new creative and control features.
What’s new?
- AI Image & Video Enhancements automatically generate optimized variations of your creatives.
- Pathmatics-powered assets (coming soon) let brands repurpose top-performing visuals from other platforms directly into Demand Gen.
- Asset Uplift A/B Experiments for faster creative testing
- Discover feed suitability controls to give advertisers tighter brand safety settings.
Check out the drops here: Discover new features for the holiday season with November’s Demand Gen Drop.
